The Stages:
There are 5 stages to be worked on, both individually (but feeding into the group project) and together as a group. They are:
Stage 1 (June/July): Individual research tasks, including
research for potential tracks
research into similar products (artists and record labels, album covers, artists websites, music videos)
exploration and analysis of the forms and conventions of similar products
target audience research
Stage 2 (August/September): Group research and planning - the focus by this stage should be specifically on the choices you are making as a group, including:
the style of artist you are intending to work with
the type of music video and other materials you are planning to produce
the genre of music you are intending to work with
the audience you are planning to target (demographics, tastes and habits, pleasures, other music/media consumption etc)
the actual track you have selected
your ideas for branding your artist or band
your ideas for mise-en-scene, location, special fx, costume, actors etc
Stage 3: (September) Group Pre-production - this is where your plans and ideas must be firmed up. Expected evidence will be in the form of a treatment, storyboards, photographs, shot lists, a shoot schedule, actor contracts etc.
Stage 4: (October) Group Production/post-production: shoot and edit music video, shoot publicity stills, design album cover, advert/website
Stage 5: Individual Follow-up work. This includes audience feedback (November - can be arranged as a group), plus the evaluation. Please note that your evaluation answers can be posted at any time during the project. Adding to your responses as you go along will be a much more effective way of tackling your evaluation than leaving it until the end of the project. Therefore you could argue that this stage should be managed simultaneously alonside the other stages of the project (from Stage 2 onwards) wherever possible,and finalised in November.
research for potential tracks
research into similar products (artists and record labels, album covers, artists websites, music videos)
exploration and analysis of the forms and conventions of similar products
target audience research
the style of artist you are intending to work with
the type of music video and other materials you are planning to produce
the genre of music you are intending to work with
the audience you are planning to target (demographics, tastes and habits, pleasures, other music/media consumption etc)
the actual track you have selected
your ideas for branding your artist or band
your ideas for mise-en-scene, location, special fx, costume, actors etc
Stage 4: (October) Group Production/post-production: shoot and edit music video, shoot publicity stills, design album cover, advert/website
Stage 5: Individual Follow-up work. This includes audience feedback (November - can be arranged as a group), plus the evaluation. Please note that your evaluation answers can be posted at any time during the project. Adding to your responses as you go along will be a much more effective way of tackling your evaluation than leaving it until the end of the project. Therefore you could argue that this stage should be managed simultaneously alonside the other stages of the project (from Stage 2 onwards) wherever possible,and finalised in November.
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