Conduct some individual music research. Listen to as many potential singles as you can, with or without the group, then select a few as your personal choice for the single your group will eventually work with. When listening to tracks and choosing one, you must consider and conform to the criteria listed below.
B: When you have chosen some tracks to present to the rest of the group, prepare your pitch. Post your initial ideas onto your blog regarding the style of miusic video you envisage, and the identity of the artist or band you plan to create. It is important to think about the whole concept (brand), not just about the music video. Make sure the track link is on your blog.
C: Pitch your ideas to each other, then you will need to decide on the best track for the project.
Please Note: A copy of the track will be needed for Premiere if your track is
chosen. This can be an MP3 or on a bought CD. To complete the above, you must work around the following criteria when selecting potential tracks:
Single criteria
Your potential track must conform to the following criteria:
it must provide opportunities for original and creative work
it must not have been promoted recently by a professional music video in the UK charts
it must have a clearly definable target audience
it must be generically identifiable ie as clearly belonging to a particular genre/sub genre
the track must have been mixed and recorded to a high standard, including if using an independent artist (eg local band)
It must be available as a digital download or on a bought CD
Your choices will need to:
be discussed by the group/ class – pros and cons identified
be filtered out by teachers if unsuitable (please anticipate the likely ‘secondary’audience at Latymer (parents, younger children, Headteacher etc)
be accessible to all members of your team
be chosen by a unanimous group decision (you must all agree)
inspire the group to make a creative, original music video that uses and/ or challenges convention
be suitable for public broadcast on both terrestrial and satellite mainstream TV channel in other words, no swearing, no sexually aggressive language/ imagery, avoid drug related lyrics/ imagery
D: To complete the activity, you should individually blog the feedback you received from the group regarding your track selection. As a group, you should identify the final track you chose, why you chose it, the pros and cons and what the feedback was from the group.
THE QUICKER A DECISION IS MADE, THE SOONER YOU CAN GET ON WITH PLANNING
